The phrase Mobile Marketing has two definitions. There is the traditional definition of Mobile Marketing, which is any type advertising that is on the move. These are advertisements you Streamyx Promotion 2008 on the side of buses, a taxis, blimps and so on. But more recently the term is becoming more associated with marketing via cell phones. This type of Mobile Marketing are ads sent through text messaging, or sneaky new uses of the medium like "missed calls" coming from telemarketers, prompting recipients to call back to a recorded message out of curiosity.
But just because the term Mobile Marketing is beginning to popularly be associated with cell phones doesn't mean that traditional mobile marketing is any less effective or any less important today.
Realistically what stands out in your mind more? A text message sent from an unknown number, or a truck shaped like three colorful Hershey Kisses? How about a prerecorded phone message touting vacuum cleaners, or a hot rod with a giant Mr. Peanut sitting at the wheel? Anyone stuck behind a bus in traffic with an advertisement on the back knows the power of traditional mobile marketing to create a lasting influence in a consumer's mind.
Traditional mobile marketing is still a formidable advertising strategy. According to a 2005 study done by TGI, 61% of consumers could remember seeing a bus ad Sms From Pc the last seven days, with that percentage jumping to 77% in an urban area such as Central London. Add to those numbers taxi cabs, moving billboards, street teams, technology road shows, or any Streamyx Customer Service type of advertisement on the move, and you can see the impact of traditional Mobile Marketing is very strong on consumers.
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